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Security and technology

Digital Signage Planning

Digital signage can inform, direct and sell. The technology is simple, but good results depend on planning.

Digital Signage Planning

Define the job

Menus, wayfinding, advertising, staff notices and lobby displays have different needs. Decide what the screen must show, who updates it and how often.

A clear goal helps choose the size, brightness and software.

Screens in food service need to handle heat and grease, while those near entrances face cold and condensation in winter.

Placement and viewing

Consider sight lines, glare, mounting height, viewing distance and ceiling or wall structure. Screens near windows need high brightness. Screens in queues can be smaller but must be readable.

Blocking is placed in walls during framing so mounts are solid, and our interior systems crew handles this.

Test readability from the farthest viewing point with sample content before you fix the mounting height.

Digital Signage PlanningPHASE 1Site and leasePHASE 2Design and engineeringPHASE 3BuildPHASE 4OperateBUILD: TRADES ON THE PROJECTElectricalMechanical / HVACPlumbingLow voltage / securityInterior systemsCarpentry / millworkPainting / finishesDoors / hardwareSELF-PERFORMED BY HSM CREWS ON THIS TYPE OF WORK
How HSM delivers this work. Highlighted trades are self-performed by our own crews.

Power, data and cooling

Each screen needs power and a data connection, or a media player nearby. Concealed wiring is cleaner and safer. Enclosures need ventilation to prevent overheating.

Our electricians and low voltage team install outlets, conduit and cabling before finishes go up.

Power consumption adds up, so choose screens that dim automatically and switch off after hours.

Content and software

A content management system lets you schedule and update displays, often remotely. Consider who has rights, and set up a process for approving content.

Plan for backups and for what the screen shows if the network fails.

Content strategy matters as much as hardware. Plan a simple template and schedule so screens never show stale or broken content.

Care and replacement

Screens age and fail. Plan for service access, warranty terms and spare parts. We provide digital signage as part of our turn-key services and can support it after installation.

Keep a record of model numbers and mounts, so a replacement fits without rework.

Questions we hear

Who updates the content?

Decide at the start. A simple system that staff can manage is better than a complex one that nobody touches.

Start a project

Talk to us before you sign the lease.

One contract, our own electricians and mechanical crews, and a space that is ready on handover.